The Edge View
The Edge View

Thoughts
from the mind
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Hi, I’m Sambaran Chatterjee
Hi, I’m Sambaran Chatterjee
I`m
  • Residence:
    India
  • City:
    Pune
  • Age:
    45
Newest Publications
How to Transform Traditional Brands Online: A Digital Renaissance
Design, Technology
How to Transform Traditional Brands Online: A Digital Renaissance

The digital revolution isn’t coming—it’s here. Traditional brands that once dominated physical spaces now face a critical crossroads: adapt or…

  • August 7, 2025
  • samchat
Why Every Business Needs a Digital-First Strategy
Design
Why Every Business Needs a Digital-First Strategy

The pandemic didn’t create the digital revolution—it accelerated it. While some businesses scrambled to build online presence overnight, others who…

  • August 7, 2025
  • samchat
Why You Should Take Care of Your Brand
Design
Why You Should Take Care of Your Brand

Your brand isn’t just a logo or a color scheme. It’s your business’s heartbeat, breathing life into every customer interaction….

  • August 7, 2025
  • samchat
How Generative AI Personalizes Your Brand Voice in 2025
Technology
How Generative AI Personalizes Your Brand Voice in 2025

In a world drowning in content, the brands that cut through the noise do one thing right: they sound unmistakably…

  • August 7, 2025
  • samchat
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Email: mail@sambaran.com
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